As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

While content matters, the voices delivering it are even more important, as radio hosts continue to be among the most effective drivers of consumer action, according to a new analysis and accompanying ...

Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors. Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform ...