Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...
MobileFuse is also a founding supporter of the U.S. chapter of Ad Net Zero, the advertising industry initiative focused on accelerating the sector's transition to net zero. The company's ...
As per the reports, Publicis has resumed recommending the ad-tech platform after both companies addressed issues flagged ...
Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...
On April 17, the US District Court for the Eastern District of Virginia found that Google violated antitrust law by maintaining a monopoly in the advertising technology market and unlawfully tying its ...
The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the tech giant illegally acquired and maintained a monopoly in the ad tech ...