Google is augmenting its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. Launched in ...

Just when you thought it was safe to bid on competitors’ trademarks as keywords -- provided you played it smart, and didn’t put trademarks in the actual text of your sponsored ad except under certain ...

SAN JOSE, Calif. (CN) - Google overcharges customers of its AdWords program by charging them for ads placed on "low quality parked domain and error page Web sites," a ...

SAN JOSE, Calif. (CN) - Internet users cannot proceed as a class with claims that Google AdWords deceptively charges for clicks on their advertisements that the web ...

held that use of Key21's domain name in conjunction with Google's AdWords program did not constitute trademark infringement under Article 20 of the Intellectual Property Code, but represented an ...

Google's Adwords can be an effective tool for market research. This is especially true with market research for websites, such as those used in affiliate marketing. Google's Adwords program can give ...

A Brooklyn federal judge has entered a preliminary injunction barring Snuggly Plushez LLC from selling stuffed animal products similar to rival Ontel Products Corp.'s Pillow Pets and from registering ...