AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or automated system. The increase in AI-generated referrals and conversions ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now ...

Online shoppers who took advantage of Black Friday spent enough with retailers to set a new record this year, according to Adobe Analytics. The company said online Black Friday shopping sales came in ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Consumers are using ...