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Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the ...

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s ...

Meta has new ad updates for advertisers and retailers utilizing its automated Advantage+ campaigns. According to the social giant, the new AI-powered ad tools aim to provide more information and ...

Meta launches advanced generative AI features to assist advertisers in creating engaging ad campaigns with image and text generation tools integrated under the Advantage+ Creative platform, alongside ...

Meta has introduced new Advantage+ AI-powered features to help advertisers maximize the performance of their campaigns. The new tools include a streamlined Advantage+ campaign setup for shopping (ASC+ ...

And if marketers can get this balance right there is much to be gained from leveraging AI in retail media and other ad campaigns. It is fast, it is furious and it is highly targeted. The challenge ...

Creative fatigue is a growing concern for many advertisers - but, with a little creative ingenuity, it can be overcome. Here are three easy-to-implement strategies from Meta’s Stefanie DiGianvincenzo, ...

Meta is adding new tools to its Advantage suite of automated ad products meant to help advertisers drive growth and increase sales. Advantage+ shopping campaigns use artificial intelligence to ...