Despite the climate emergency—2023 was officially the hottest year ever recorded—ads promoting high-carbon lifestyles and products are still common. For example, car makers spend millions more ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

YouTube launched new AI advertising products. The products use AI to identify trends and improve ad efficiency. This can help brands target audiences and optimize campaigns more effectively. YouTube ...

I’ve spent my career marketing products most people try to avoid thinking about: health insurance and banking. No one wakes up in the morning thinking, “You know what I need? I need a HELOC.” And most ...

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, ...