Reviews have been a cornerstone of Amazon since it introduced them on its platform back in 1995. At the time, the move was controversial, according to Rebecca Mond, head of external relations for ...

Add Yahoo as a preferred source to see more of our stories on Google. You might be tempted to poo-poo these shoppers' takes, but don't — there are nuggets of ...

Why it matters: One reason shoppers like Amazon is its review system, which lets verified buyers leave unadulterated opinions of products. Amazon tells customers that if they have an inkling a review ...

Whether it’s a glowing review or a critical one, acknowledging feedback shows that you value your customers’ opinions. A simple “Thank you for your feedback” can go a long way in establishing rapport.