Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon has spent the last few months announcing key ...

Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon. On Thursday, the ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Are you looking to supercharge your Amazon DSP ads efforts? Look no further than BidX, the ultimate Amazon DSP partner! With its cutting-edge technology and industry expertise, BidX empowers sellers ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Netflix ad space will soon be available to purchase via Amazon’s demand-side ad platform. The Netflix ad business is still a work in progress, but the company sees it as one day being a powerful ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...