When telecom giant Vodafone came out with the ZooZoos in the year 2009, they took the audience by storm. As a child, watching these strange beings speaking in a strange tongue (that somehow made sense ...

When Sylvester daCunha created the Amul girl in 1966, little did he know that the unassuming blue-haired girl in a red polka-dotted frock would become one of India’s most celebrated animation ...

The art of animation is still a kind of an art which is shrouded with mystery for many clients and advertising professionals. Lack of real understanding of the process results into untrue preconceived ...

Animated videos are one of the most loved visual formats by people of all age groups as it is engaging and has proven to hold longer attention spans. Research has shown that viewers are 100% more ...

Businesses across different industries are always looking for the most creative and unique way to advertise their products and services. They often consider advertising as an additional opportunity to ...

The new campaign from Coca-cola, featuring a lively dog and its not-so-lively owner, is a celebration of the most Disneyesque style of animation (with a hint of the golden-age of Dreamworks too). In ...

Arena Animation, a pioneer in the Global Media and Entertainment Training industry offers power-packed courses that help students shape their creative careers. At Arena, students are trained on ...