In a transformative move, Max Life Insurance has rebranded itself as Axis Max Life Insurance. While this move has been presented as a strategic alignment, it represents a calculated effort to blend ...

In a category haunted by the "fear of death," Rahul Talwar, chief marketing officer of Axis Max Life, is flipping the script. From gamifying term insurance for Gen Z to rebranding metrics as "India ke ...

Max Financial Services on Wednesday said its insurance subsidiary Axis Max Life Insurance received communication from an anonymous sender about unauthorized access to its customer data. Without ...

BENGALURU, June 19 (Reuters) - India's Axis Bank (AXBK.NS), opens new tab acquired additional equity shares of Max Life Insurance Company, a unit of Max Financial Services (MAXI.NS), opens new tab, ...

BENGALURU, Feb 4 (Reuters) - India's Max Financial Services (MAXI.NS), opens new tab said on Tuesday it has approved the listing of its unit, Axis Max Life, by merging with the insurer. The move comes ...