Which New Balance soccer cleats are best? If you’re a soccer star in the making, you want every advantage you can get over your opponents, making a reliable pair of soccer cleats a must. New Balance ...

New Balance is taking over the Design District with its Football House, a two-part activation celebrating the global game ...

New Balance has signed another major soccer sponsorship deal, this time with the Scottish team Celtic, according to the club. The Boston athletic gear company will supply the team’s jerseys, training ...

The classic style of the new uniforms New Balance designed for Liverpool Football Club is meant to be a throwback to the ‘80s. And while for many Americans, the era’s fashion brings to mind bright ...

With the 2026 World Cup just days away from kicking off, we’re seeing more soccer-inspired releases make their debuts. The latest release is a textured, colorful reimagining of one of New Balance’s ...

New Balance debuted a new YouTube docuseries called "Football's Next Wave," which celebrates soccer players who exceeded the odds and became world-class players through non-traditional paths, per a ...

Boston-based footwear firm New Balance has been firing on all cylinders in recent years with sales up 17% annually since 2010 to reach $3.3 billion last year. Much of the growth has taken place ...

Today, New Balance kicked off its second go at soccer. The Massachusetts-based firm held a worldwide simulcast event anchored in London, announcing the launch of New Balance Football — its first ...

New Balance’s new soccer tagline asks players to “make chances” or “take chances.” The Boston-based footwear maker has done so itself, creating its first range of soccer cleats, unveiling them this ...

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