These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

For many businesses, big and small, the nostalgic approach and simplicity remain a strong tool in today’s overkill tech ad world. Aerial advertising accounts for 7% of the global ad market, with ...