Once you’ve started to use account-based marketing (ABM) to engage your most important accounts, as with any marketing technique, you’ll have to start proving that it works. Measuring your ABM ...

Philanthropy plays a special role in the betterment of society. Its flexibility allows for intervention and experimentation in line with—and often ahead of—government policy and private sector ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark reality emerges: enthusiasm ...

Despite increased investments in talent and learning development (L&D), most organizations struggle to provide the metrics that CEOs and business leaders care about most: impact and return on ...