Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer ...
These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages ...
"Big data isn't just a buzzword or a passing fad; it is a fundamental, increasingly 'table stakes' capability for companies in all sectors," said Matt Zisow, director of product at online retailer ...