Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

A new stand-alone Boots Opticians store has opened in Trinity Leeds offering optomap® as part of its Ultimate Eye Test, which could help to detect signs of serious health conditions including diabetes ...