What does red look like to you? Philosophers have argued about this for centuries. Maybe my red is your green. Maybe we live ...

Pupil size in people with synesthesia changed depending on how bright or dark the perceived colors were.

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...

This video lets you peek inside the human brain, highlighting the neuronal fibers that enable communication across the brain. This communication is vital to all brain functions, including learning, ...

Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...

Subtly different brain areas light up in response to viewing certain colors, a new study suggests. Ylanite Koppens via Pexels Have you ever argued with someone over the color of an object? “No, that ...

This is read by an automated voice. Please report any issues or inconsistencies here. Dopamine dressing is a method of using clothing choices to influence your emotional state. Research suggests that ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...