Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Figure out where you are on the distinctiveness-centrality spectrum. by Niraj Dawar and Charan K. Bagga Marketers have always had to juggle two seemingly contradictory goals: making their brands ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...