Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...
Journey's Andy Zimmerman explains how design thinking must evolve to keep pace with a brave new world of technological advancement, societal shifts and more ambitious brands. Design thinking has ...
These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.
During advertising’s golden age, campaigns were about telling stories and creating distinct memory structures that ingrained brands in the hearts and minds of consumers. These sorts of equity-driven ...
An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...
Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...
Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...
Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...
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I did not expect to begin my sixth year of teaching standing baffled before a folding table covered with tin foil, pipe cleaners, and mysterious mini-motors, but I suppose that I shouldn’t have been ...
Design thinking provides a holistic approach to the development of new products and processes, emphasizing the creative, interdisciplinary synthesis of new systems that can lead to solutions for real ...