Campaign Brief

Budget Direct’s sleuths return to solve a classic cold case in new campaign via 303

Budget Direct’s Sarge, Jacs and their much-loved sidekick Chief are back to solve a cold case and melt insurance rates, in a ...
Business Insider

Budget Direct Insurance unveils new 24-hour emergency assistance app for motorists and travellers

SINGAPORE, Jan. 27, 2021 /PRNewswire/ -- Singapore's award-winning online insurer has launched a 24/7 emergency web app that makes it faster and easier for motorists and travellers to seek assistance.
Campaign Asia

Another Budget Direct ad, another mystery solved

Right, then. Budget Direct's back with another instalment of their ‘Insurance Solved’ saga, and this time, it's all about the mysterious case of the vanishing quote-seeker. The premise of the spot, ...
Business Insider

Consumer research shows Budget Direct's Singlish-speaking sock puppet gets Singapore's vote

SINGAPORE, July 8, 2020 /PRNewswire/ -- A recent "opinion poll" found that the Budget Direct Insurance sock puppet is a hit with Singaporeans who were more likely to buy when familiar with its playful ...