Building brand loyalty is one of the most critical contributors to the success of any business in today’s highly competitive market. A loyal customer base not only brings in consistent revenue but ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. Technology has attracted a new generation of consumers to ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

What have companies done to earn your loyalty? Here are nine different ways to keep your customers coming back. I had a really interesting experience the other day related to how to build customer ...

The ecommerce industry has been growing steadily for many years, but since the pandemic, the quantity of online shopping options has exploded. With brick-and-mortar stores around the world having to ...

In the past year, 47.8 million workers quit their jobs, an average of nearly four million each month. In the current reality, people are reassessing what’s important to them and how they want to live ...