The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

In 2023, customer lifetime value (CLV) will be an essential marketing metric. A CLV is the monetary benefit to your firm from having that customer as a client. A CLV helps businesses form strategies ...

Customer lifetime value (CLV) is a metric that indicates just how much revenue companies can expect from each customer over the span of their business relationships. The frequency of orders and the ...

Amazon.com (Nasdaq: AMZN) will lose money on each $199 Kindle Fire it sells, but hopes to make back that money and more on tablet users who are expected to spend more than other customers. Sprint ...