CAKE has taken a minority stake in the youth insights and influencer strategy company KidsKnowBest. “This is far more than an investment; it’s a strategic collaboration built on shared ambition,” said ...
LONDON: Genevieve Dexter has sold her majority stake in U.K.-based kids’ outfit CAKE Entertainment to co-director Tom van Waveren following a three-year partnership. The parting is on amicable terms, ...
UK-based kids entertainment specialist Cake has announced a minority investment in data-driven youth insights and influencer strategy company KidsKnowBest. The collaboration will see the two outfits ...