The TVC opens on a tensed classroom, just before an exam. A nervous student starts imagining different members of his circle including his mother, sister and friend appearing and giving him tips, ...

BIC Cello has launched a new range of its preexisting pen, Butterflow. As per the company, the relaunch is part of BIC’s long-term strategy, the Horizon Plan which aims to develop innovative products ...

The mandate was won following a multi-agency pitch. The ad shows how Cello pens help alleviate pressure during exam time Click on the Image to watch the TVC. Cello Pens has awarded its creative ...