[Mixed up in a glass bowl, the paste bears a stronger resemblance to wet concrete than Crest. Emily Weiss, Emily Ferber, and intern extraordinaire Kim Johnson approach the bowl, toothbrushes in hand] ...
Together, calcium hydroxyapatite and calcium bentonite clay constitute the potent synergy in the reformulated ClayBrite Toothpaste, which fortifies enamel, cleanses the mouth, and supports gum health ...