Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

To introduce the era of her third album, Lipa debuted cherry-red locks. Her colorist told Marie Claire they wanted something both “vibrant” and “vampy” — and landed on a deeper shade that could look ...

Would they be the same ones you’d pick for an album cover or music video for the heavy metal band Metallica? Probably not. For years, my collaborators and I have been studying music-to-color ...