Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Research shows that while some brands allocate nearly half of their budgets to advertising through retail media networks, as many as one-third of marketers find it difficult to demonstrate a strong ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles. Every square foot between the entrance and the checkout is a potentially missed ...