If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

When you quietly agree with the statements of a group, how does conforming change you? Are you able to retain your original views? Or does conforming alter the way you see the world? Interest in the ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...