When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

In the world of digital advertising, consumer attention is the currency—and to be frank most brands are bankrupt. For years, advertisers have obsessed over ad viewability and engagement rates to ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. With the mobile app and gaming industry more saturated than ...

The 1920s is often considered a period that accelerated the rise of modern society as we know it today. Economically, it’s associated with the introduction of the industrial assembly line and the ...

The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop ...

Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

In today's economy, consumers are often time-starved, multitasking and toggling between numerous devices and platforms while on the go. In this shifting landscape, brands that continue to think in ...

During Newsweek’s Dec. 1 webinar “How Is AI Reshaping Business Strategy?,” one moment stood out amid the panel’s broader conversation about strategy and organizational change. It came when Gopi ...