Today’s most recognizable brands as if they had been born somewhere between arcade machines and VHS tapes.

Microsoft's Bing is sporting a new, more modern logo to go along with a more streamlined look planned for the search engine itself. The logo update is part of a larger redesign of Microsoft product ...

After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

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James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands existed back then? Graphic designer Kostya Petrenko, known for his ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...

P&O Cruises has dropped the famous flag from its logo in a move to modernise its image and reflect a new “contemporary era” for the line. The flag, first used 30 years ago, will be replaced by a ...