It’s no secret that the vast majority of ads are no longer resonating with consumers the way they once did. We’ve been beating this drum for ages; in the endless battle for eyeballs, online adverts ...

In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign ...

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals ...

Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...