Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first ...

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads, sign-ups, ...

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Earlier this month at Dreamforce, salesforce.com announced their new Analytics Cloud. With the Salesforce Analytics Cloud, you can pull up information about business performance on your cell phone, ...