While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

AdRoll, an AI-powered multi-channel advertising platform, today released the Q1 2026 edition of its State of Digital Advertising Report, revealing a widening gap between retargeting and prospecting ...

This story was written by Tameka Kee. CPMs are the default standard for buying display, and paid search ads get measured in clicks. But when it comes to valuing a social-media sponsorship, ...

Netflix is bringing its CPMs down from sky-high ad-supported launch rates of $45 to $55 to a range much more in line with rival ad-supported services: about $39 to $45. The streaming giant — which ...

TV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. For 2013, TV broadcast CPMs averaged $44.11 for ...

The 2026 midterm elections are on track to be the most expensive non-presidential cycle in US history – a windfall for broadcasters. While a majority will feel the lift, only a handful of states and ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Apr 11, 2011 at 9:07 am ...