There are two general categories of marketing: promotion, such as coupons and point-of-sale displays, and advertising, such as television ads and sponsorships. While promotion drives current sales, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Syed Balkhi Looking over ...

Accountability in the workplace is a goal for every manager. It is closely tied to better work performance, and experts suggest it also leads to greater skills and dedication, higher employee morale, ...

What do Apple, Inc., Nordstrom and Whole Foods all have in common? All three companies are accountable for their actions, choices and results. Accountability for these three organizations is a ...

Dear Dave: I am a manager. Simple question: How do I get my people to be more accountable for results? R Dear R :You may not like my answer, but, this is a management problem, because one of the most ...

Ryan Lucia, Founder of Such n Such Media & Aaron Overhead Doors. Ryan is an entrepreneur, speaker, podcast host and consultant. Why are so many big brands facing bankruptcy in recent times? Many ...

"When your teammate looks you in the eye and holds you accountable, that's the greatest kind of leadership there is," Philadelphia 76ers Coach Doug Collins said. When you hold team members accountable ...

How do you feel when someone holds you accountable? Chances are you feel like you're in trouble, like you let your team down or missed an important item on the balance sheet. Unfortunately, most ...

Accountability is important on so many levels at work and in our personal lives. Here's how to create an environment where it is the norm. Editor's note: This story is available via the Harvard ...