Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

In the ever-evolving world of commerce, brands are always looking for ways to attract and retain customers. While brands have traditionally relied on advertising and promotions—mainly discounts—to ...

Vinod Jain is an expert in global and digital business, former business professor, consultant, speaker, and author of Global Meets Digital. Further, Carr claimed that IT is no longer a source of ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Earning customer loyalty is an uphill battle, but it is always worth the effort. You’ve ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

This piece has been co-authored by Ram Devanarayanan, associate vice president, senior industry principal at Infosys Finacle. Between 2015 and 2019, while the gap in bank lending to small and medium ...