CRM is not just about tracking and recording names, addresses and standard constituent information. Today, organizations’ online presences and peer-to-peer technologies are making it possible for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kalyan Varma When scaling ...

CRM emerged in the 1990s as an information technology solution for managing a customer database and, today, sits at a senior management strategy or executive level to ...

For the majority of brands, media acts as a key communication touchpoint for their customers. However, all too frequently, media channels are configured solely with the purpose of acquiring new ...

With implementation of the Client Relationship Model now underway for IIROC firms, advisors and dealers must put into place greater disclosure regimes and higher standards for product suitability over ...

Depending on the nature of the industry, the degree of success which can be achieved by a business is determined, at least in part, by its ability to master customer relationships. Attracting new ...

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to ...