Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Picture this: You're a customer living in a world where brands promise you the moon but deliver a handful of space dust. Here's the uncomfortable truth nobody wants to acknowledge at the next board ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

In retail — as in so many industries — omni-channel is a baseline customer expectation. Once cutting-edge, now being able to offer consistent, personalized service across in-store, online and mobile ...

In a recent conversation, I was asked what I felt was the driving force behind the technology innovations disrupting businesses across the globe. Expecting some sort of a cloud computing-centric ...

First it was "multi-channel." Then, the "omnichannel." But retail supply chains hoping to succeed today need to adopt the concept of the "customer channel," says Randy Evins, industry adviser for food ...