NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

BOSTON, July 09, 2024 (GLOBE NEWSWIRE) -- Rapid7, Inc. (Nasdaq: RPD), a leader in extended risk and threat detection, today announced the promotion of three long-tenured sales leaders to General ...

SAN JOSE, Calif., June 24, 2021 /PRNewswire/ -- [24]7.ai, Inc., a recognized leader in omni-channel conversational AI and contact center services today, announced the availability of Managed Customer ...

The root of the word insurance dates over 500 years from the French ‘ensurer’ meaning engagement to marry. Today some leading insurance companies are going back to these roots and making insurance a ...

In the modern business-to-business environment, the linear, funnel-like operating model used by marketing and sales professionals can no longer achieve the desired outcomes, says analyst firm IDC, ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...

Whatever the setup, a membership model can help drive customer loyalty by offering a more curated approach. It’s not about simply layering a loyalty or subscription model on top of an existing product ...

In today’s hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers’ existing digital journeys to truly ...

The Gap Analysis service represents an evolution of QCI’s Customer Engagement model into the realm of strategic advisory services. While QCI’s platform has traditionally focused on real-time data ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...