In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome and Apple’s anti-tracking ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’ve all experienced bad customer service. I tried to resolve a ...

What Is a Loyalty Program? Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers. They are ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is everything for a new business. Customer acquisition is important — otherwise, you’ll never build up a customer base — ...