The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leena Iyar First ...

A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

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Companies can never get stagnant on improving their customer experience. Yet too often, good customer service may focus solely on having more positive face-to-face interactions instead of addressing ...

To deliver great customer experiences, firms must orchestrate a complex system of interdependent people, processes and technology. The combination of these forces is something that Forrester calls the ...

Creating an intentional customer focus goes far beyond taking care of customers and achieving acceptable levels of customer satisfaction. An intentional approach also shapes a company’s culture, ...

Forbes contributors publish independent expert analyses and insights. I write about leveraging neuroscience to create remarkable leadership. Sometimes I run across a tool that’s just too good not to ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Successfully injecting generative artificial intelligence (AI) into customer service requires a systematic approach. Improving the customer experience using generative AI solutions is about ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...