Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

You feel it in your stomach before you see it in the dashboard. MRR is flat, signups look decent, but something isn’t moving the way it should. Then it hits you: customers are slipping out the back ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Calculating Your Customer Retention Rate Determining your current CRR is an important first step in improving customer retention. The CRR measures how many customers are retained over a particular ...