With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Your unhappy customers who leave negative reviews can also be your best source for insights to help your company grow. You don’t know your customer anymore Here are 4 ways brands can relearn their ...

Opinions expressed by Entrepreneur contributors are their own. As business owners and executives, we intuitively know there are significant growth opportunities through the retention of our existing ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

In today’s economic reality where borrowing costs are rising and boards are demanding leaner operations, the old model of aggressive customer acquisition is losing steam. Fueled by expensive campaigns ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

“Customer retention” refers to any effort to keep a customer satisfied enough with your product or service to continue using it. Customer retention is an important aspect of business strategy and, ...