In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

When commercially viable AI products first appeared, marketers were among the first to dabble with them. Today, that dabbling has changed into widespread usage. According to one Influencer Marketing ...

Golden Goose Marketing is excited to announce the launch of its latest marketing service—the AI-Enhanced Customer Engagement Tool. This new tool is aimed at supporting contractors, construction ...

In an era of do-more-with-less, consumer brands face mounting pressures to drive growth with limited resources. While customer engagement is the clearest path to growth, ever-changing consumer ...

To improve brand reputation, revenue and loyalty, focus less on marketing transactions and more on creating meaningful experiences. In the aughts, the marketing industry said goodbye to the Age of ...