The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...

WHAT YOU NEED TO KNOW: Ping is making its PLD putters, previously reserved for tour players, available to consumers via three avenues: the highly personalized PLD Custom, PLD Limited, celebrating the ...

PHOENIX – Five new models and the ability to personalize each design through an online customizer tool represent the newest additions to the Putting Lab Design (PLD) program, PING CEO and President ...

Golfers are turning to custom putters and new tech to sharpen their short game. From adjustable weights to Lie Angle Balance designs, innovation is reshaping putting performance. The right ...

Odyssey first unveiled its new Stroke Lab Ten putters at A Military Tribute at the Greenbrier, and since then, the company reports that it has become its No. 1 putter model on the PGA TOUR. Among ...

Odyssey is the No. 1 putter manufacturer on the world’s professional tours, as well as in the retail space with sales in the range of $90 million. That, my friends, is a heck of a lot of putters.

WHAT YOU NEED TO KNOW: Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fueled the driver designs of parent company Callaway in recent years to ...