For years, automotive retail has approached digital advertising as a volume game. The prevailing assumption has been that ...

There are no more excuses. Dealers have seen all the ongoing and very recent announcements from the Federal Trade Commission (“FTC”) imposing millions of dollars in fines, cease and desist orders, and ...

It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform the ...

Automakers, suppliers, and dealers are reacting to the 25% tariff that the United States will implement on all imported cars starting April 2. The average price of many new vehicles is widely expected ...

Clearwater, FL --- UDS, a division of Brown & Brown Dealer Services, announces the acquisition of Dealer Marketing Link, a Pennsylvania-based F&I operation. “Joining the Brown & Brown team in May ...

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales. NAPERVILLE, Ill. – Dealer Inspire (DI), a Cars.com Inc.

More than $206 billion was estimated to have been spent on advertising in the U.S. in 2017, according to a report by eMarketer, and automotive advertisers are always firmly entrenched in the top spots ...

One of the most-challenging aspects of marketing a product is getting it to the consumer. If you are a baker baking and selling goods directly to customers on a local scale, you won't need to use ...

ComputerDealerSecrets.com – As the owner of a computer dealer business, you need to wear a lot of hats on any given day. This can include customer service, sales, troubleshooting, optimization, and ...