Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links ...

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only ...

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to other pages impact rankings? To start off, you should ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...