When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

Why the cycling industry keeps accelerating without direction, and why innovation alone won’t fix the problem. Brixen Papers ...

Before Covid-19, my business was rising up in the keynote speaking industry. Five years in a row, my speakers bureau had grown more than 100%. Each year, the ranking rose on the Inc. 5000 list of ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Once again it's that all too frequent time at my company where the HR people ask (command) each indirect employee to define Goals for the quarter and/or year. As a manager of engineers, this always ...

Opinions expressed by Entrepreneur contributors are their own. Short-term business goals are the secret ingredient to achieving long-term company goals. Short-term goals act as the bridge between the ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...