Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...
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