Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA (tCPA) campaigns, aiming to keep advertisers closer to their desired CPA during the ...

Today’s consumers get pulled in a thousand different directions online: And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention ...

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...