The most familiar bags of treats in the grocery store snack aisle may get an updated look thanks to students at Rochester Institute of Technology. A team of graduate and undergraduate students ...

In a shaky economy, some companies resort to subtleties they hope consumers won’t notice, such as reducing the size of their packaged goods while keeping prices the same. For example, a manufacturer ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...

And how harnessing the power of design shaped the company’s global strategy. As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...