As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

When she first signed up for the Introduction to Design Thinking class offered during this year’s Interterm, Harleen Kaur ’16 wasn’t sure what to expect. Kaur, who said she has taken mostly ...

Many developers believe "design" is synonymous with "visual design." But there are many different ways that design and design thinking can help teams produce more valuable applications, and visual ...

"Design thinking," which is gaining traction in the business sector, is about allowing even the most traditional thinker to create fresh, inventive solutions to business challenges by leveraging an ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

When George Aye and his wife, Sara Cantor Aye, started Greater Good Studio in 2011, they assumed clients would beat a path to their door. For one, their mission was unique. Unlike design firms that ...

At Smith’s Design Thinking Initiative headquarters in Capen Annex, the signs tell the story. Colorful placards posted throughout the building declare “Yes You Can!” followed by specifics—everything ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...